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The big question is, are paid surveys a legitimate way to earn money? The answer is Yes.... And No. The paid survey world is pretty complex, very populous, and may be categorized and subcategorized by type and by compensation.

First of all, you have to define what a paid survey is. They way that the companies define it may not be what you think of when you hear the term. The term "paid survey" can be used to describe anything from "points for shopping" programs to actual "you take the survey and we pay you cash" programs. And there are catches to each one. There are also outright scams and near scams out there, so we will describe what is available, and formulate some rules for you to understand what is available, and how to protect yourself from unnecessary expenses.

Making money online is one of the biggest scam arenas in the world, and paid surveys are no exception. Often you find a "paid survey" listing in a Work at Home site, and you will find listings, each of which is for a program that you have to PAY to join! Now, I am not certain of the legalities here, but word is that it is at least unethical for anyone to charge you in order to get into a paid survey program. I get that information from http://biz-whiz.com/article785.html. So our first rule is:

You don't have to pay anything to sign up for paid survey programs.

 

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There are a number of Free Paid Survey listings, and some are quite comprehensive. The links at the right on this page take you to assorted listings for plenty of paid surveys.

There are some things that are classed as Paid Surveys, which I don't really think are. Points for shopping programs do not qualify as paid surveys in my opinion. They exist to encourage you to spend money, and they are simply a membership advertising program. Yes, you can make points without spending money, but usually not very many (maybe 5 points for reviewing something). It takes THOUSANDS of points to get anything of any real value in exchange for them. If you do a lot of online shopping from major retailers though, you might be able to get the odd gift certificate with them. I won't cover them here, because they are not really a paid survey program. In a true paid survey program, you don't have to buy anything to qualify for compensation. Our next rule is just that.

You never have to buy anything to earn compensation in a legitimate program.

Then there are the programs which ask you to sign up, and during the sign up process they keep presenting you with page after page of "special offers", and require you to apply for a certain number in order to get the merchandise or reward that they promised. The ad reads "sign up and receive a laptop" or "take a survey and get a $50 gas card (or shopping spree, etc)". Then they require you to sign up for this, or accept this free item and only pay shipping, or join this subscription service, or get a quote on a mortgage or insurance, or apply for a credit car (you get the picture). It is just high pressure advertising and you are the victim. If you see this, bail at once. Chances are the program will have an "error" of some type before you get to the final page where you actually complete the process, and they say that you have to complete at least a certain number of offers to get your prize - offers like a one month subscription, or being approved for a credit card, or actually buying the health insurance, etc. So even if you go through and finish, they can bail later by saying you did not complete one of the items you signed up for. These programs also will result in solicitations by email and by phone, so you get stung twice. This leads to three more rules:

True Paid Survey companies won't require you to sign up for any "special offers" in order to qualify for compensation.

Reputable survey companies won't send you SPAM, and they won't call you without your permission.

Reputable survey companies won't sell your contact information.

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In the listing with Paid Surveys, you often find "product testing". This is similar, but not real paid surveys. Product testing means they send you the product, or have you review a website, etc, and you provide feedback based on that. You keep the product as your reward. May be helpful for some people, but not for others. We list these separate from true Paid surveys for that reason.

Ok, we have weeded out everything except the "real" paid survey companies. And in those, there are a wide variety. Some only target certain groups like readers of a certain magazine, or people who live in a certain city. Some want only certain professionals, or people who enjoy doing a specific thing like computer gaming, extreme sports, or listening to a certain type of music. They only want specific target groups of people, and not everyone will qualify. Even with the surveys aimed at the general public, not everyone will qualify. Your enrollment information helps the survey company "pre-screen" the members, and they will send an email invitation to just the ones who they think might fit. And even then they will usually ask you a few questions right off in any survey to see if you fit their target group, and if you do not, you will be politely told that you don't get to take the survey after all. Which leads to two more rules:

Most paid survey companies only allow you to participate in a survey by invitation. They send you an email invitation, you cannot just enter whatever surveys you are interested in.

Successful paid survey companies don't pay you for surveys unless you fit the user profile for the survey.

In general, focus groups pay the best. And of those, professional focus groups pay the highest because they know that if they want to get a doctor or contractor to participate they have to help him justify the time, and they are busy people. Other survey payments vary widely from just a few cents, to a few dollars, but are rarely very high. Logically, why should they pay highly for participation that they can get without having to pay a lot? This leads to another rule:

The law of supply and demand still functions with paid surveys. If you are in an elite group, you can earn more. But if you are in an elite group, you probably need to earn it less!

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Ok, on to the subject of actual payment. Payment can come in two general forms: either a stated amount, or in a drawing. Personally, I feel that drawings are a waste of my time. I do not believe in gambling, I feel it increases greed and poverty, and does not increase wealth. I don't want to waste my time on a chance, when I can spend the same time on a known outcome. Paid surveys are enough of a gamble with my time without throwing in the promise that I "might" get paid. About half of the survey companies though, only compensate through a chance in a drawing. So the next rule is:

Find out what the compensation is before you join. Not all paid surveys actually pay every participant.

The next point is, what is the actual compensation? "Paid" does not always mean money. In fact, half the time it does not! Payment may be made in Cash, Gift Certificates (for Amazon, or other retailers), Merchandise (anything and everything!), or the ubiquitous Points. Typically, Points are a means of making a survey sound like it is awarding more than it really is. Points may have a cash value of anywhere between 1 cent to 1/10th of a cent or even less. You may be able to exchange them for cash, but often you are restricted to trading them for merchandise or gift certificates. Next rule:

Find out what form the compensation is paid in - Cash, Merchandise, Gift Certificates (to where?), or Points (what exchange value?).

It takes a lot of time to sign up for just one survey company. Generally about half an hour or so to wade through their initial sign up info, and then to fill out the "profile" sections which will let them know about your specific interests and circumstances. They will generally want to know your living arrangements, income, profession, number of children and ages, marital status, and some get even more invasive. They also will want to know about health issues, your cars, your computer experience, whether you own a business, etc. They require your social security number in order to make payments if they pay cash. If you don't want to give out that information, then you won't be able to participate in some surveys. The rule is:

You cannot participate in paid surveys without being willing to give personal information.

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After you sign up, what usually happens is that you have to confirm your email address. Then you wait for invitations to participate in surveys. At first you may get a lot of "false alarms". You will be sent an invitation, but when you start the survey, the initial screener questions will disqualify you from finishing the survey. And the companies have a rule of their own:

You don't get paid if you don't finish the survey.

That rule is true for ALL survey companies, even the ones that are not legit. It means if you don't meet their profile criteria then they can weed you out at the beginning and they don't have to compensate you. Expect this to happen a lot. The best companies will track your answers so you don't get sent another invitation like that again - so far in my experience, this is rare that they do so. Most don't, so you may be eliminated because of the same pre-screen question more than once. Don't try to scam them and pretend that you fit the profile. Most of the time they won't even let you know what the profile is, and their pre-screen questions will contain a few false screen questions just to weed out the fakes. Some will also compare your answers with your profile to make sure you don't try to scam them.

Most surveys pay pretty low. A 20 minute survey may pay only a dollar. That means that as a "per hour" occupation, it is not really going to do more than fill in time if you are in between jobs, or starting a business and during a wait time (today I completed a 20 minute professional survey though, that paid $25 - it remains to be seen whether I will actually get the check!). I don't think you can make a living at it, though it can make a difference. It also means that you don't want to waste your time with points that don't add up to anything you need, merchandise that you cannot use, or chances in drawings that never pay off. Your time needs to count.

There are two last rules:

There is always a delay between taking the survey and getting paid, and the delay averages 2 months.

Minimum payment amounts apply. So if the pay period ends and you do not have the minimum amount in your account, it will stay there until you do. Average is $10 to $50.

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After sorting through all this information, we decided that for us, a company ought to meet specific criteria in order to be worth our time.

It had to pay a set amount, not a chance at a drawing. Some have both payment and drawings, but not just a drawing (usually pay is lower if they are also doing drawings).

It had to be open to the general public, or a focus group that I not only qualified for, but had enough experience to be a desirable participant in most surveys.

It had to have a known compensation. That means that it does not just say you will be compensated, but how.

It had to have accessible sign up, and scripts that did not have frequent errors. Errors just increase your chances of finishing a survey and not getting credited. If the sign up had problems, then the program was likely to also.

There are a LOT of companies out there that qualify as Paid Survey companies. If we eliminate half of them because they pay only in drawings, then eliminate another quarter of those because the focus group was too exclusive, or the accessibility for sign up was too flakey, or for other problems, we are still left with a LOT of groups. So many in fact that it will take you a couple of weeks if you want to sign up for them all. And if that is not enough, you can find the ones we did not consider good enough to list in our listings! There is not a lack of chances to sign up for.

Once you are signed up, you can choose whether or not you want to participate in a survey. Some companies pay by drawing sometimes, by cash or points another time, so you can choose which you have the time for. Generally if they get no response from you for a certain length of time though, they will delete you from their database.

I think there is some potential for earnings here, but more as a hobby, not as a career. I'll update this as time goes on and I learn more from participation in the programs.

Update: I find that I can qualify for just enough cash paid or points paid surveys to still make it worth the effort to take the screener questions. In two months I have completed enough surveys to have around $70 in my accounts. I have received no payments yet. I get an average of 1 survey per day in my inbox, and I get culled in the screeners about 2/3 of the time. About 1/10 of the surveys are for other members of my household - husband or kids.

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