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Newsletter
Tycoon
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Newsletters can be a
stand-alone effort, or a good companion to other
businesses. We used to publish the Medicine Bow Arrow. Now
this paper had a very low circulation, but we had a very small market too!
Newsletters have a great potential, just look at what the TightWad Gazette
did! A newsletter can also be a good companion to
other lines of business. Publishing our monthly
paper, which was a general information newsletter,
did more to bring our business to the
attention of the local community than anything else
I have done. We didn't make money directly on the
newsletter, but it came back to us in business forour other product lines.
A newsletter can make money though, if it is managed right. You need to
have a basic page layout program and a computer, as
well as writing skills, and the ability to go after
a story that will interest people. Good
organizational skills for keeping to deadlines are
essential.
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