Tips on registering your site with the search engines, e-zines, signatures, where to print your URL, and why you don't need to spend $29.95 to promote your website.

Setting your business apart from the rest. How to make sure you don't get lost in the crowd. Some markets to avoid, and how to tell if yours is one.

How to create and use an eZine to benefit your business.

How to start and maintain an affiliate program for your business. Pay others to do word of mouth advertising on a commission basis. Several options outlined for customizing an affiliate program.

Using freebies and giveaways to promote your site. Trading services for ads, and other tactics that increase your business exposure.

Info on promoting your business through writing articles, both for your own eZine, and how to get your articles out there for other people to use. Resources to help you find articles to use in your own pages and eZines also.

Viral Marketing refers to marketing that spreads itself. There is nothing dishonest about the practice, though it is often misused. Learn how to make it work right for your business.

Everywhere you turn, Google AdWords are touted as THE marketing method to try. Here are the reasons you never hear, why they could be disastrous for you - I'll explain when you should not use them, and why.

The science of getting good search engine ranking gets a lot of press. More about what it is, and why you do need to follow a few simple rules, but why hiring a pro is probably a bad idea.

Competition is the byword of the day. How cooperation with competitors, customers and clients can give you incredible power.

The importance of this concept in shoestring marketing. How to do it, what not to do, and why it matters.